The Ricochet Method

Have you ever watched the pros play pool? It’s crazy to see how they can use the banks to hit balls at seemingly impossible angles, isn’t it?

That’s exactly how smart marketing works. The most successful entrepreneurs I know rarely go after their target audience directly.

Instead, they master the art of the ricochet.

Too many brilliant business owners are exhausting themselves with direct outreach when their dream clients are actually one strategic bounce away.

But here's the truth: Sometimes the fastest path to your ideal customer is through someone else entirely.

This week, I challenge you to identify your "ricochet audiences" - the people who may never buy from you but who influence those who will.

Which communities, influencers, or platforms have your dream clients' attention? How can you position your message to bank perfectly off these surfaces?

Remember: In business as in pool, the most elegant solutions aren't always the most obvious ones.

Igniting possibilities,

Cat

"The smartest entrepreneurs know that influence travels around corners. Don't just target your buyers - target those who influence your buyers." - Cat Orsini